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Texas Craft Brewers Guild 2020 Annual Meeting

Feb 29, 2020 to Mar 1, 2020

AT&T Executive Education and Conference Center
1900 University Avenue
Austin, TX 78705

Register today!


2020 Annual Meeting Registration

Registration for the 2020 Texas Craft Brewers Guild Annual Meeting. Ticket includes access to the private Welcome Happy Hour on Saturday, February 29th at Austin Beerworks and to the Annual Meeting on Sunday, March 1st at the AT&T Hotel & Conference Center where coffee, lunch, and afternoon beer in the tradeshow hall will be provided.


All registrants must be members of the Texas Craft Brewers Guild. Are you with a brewery, allied trade supplier, or retailer that is not yet a member? Please visit our Membership page to join prior to registering for the 2020 Annual Meeting.


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Event Details


The Texas Craft Brewers Guild’s annual members meeting will take place February 29-March 1, 2020 in Austin, Texas. We’ll kick off the weekend with a Welcome Happy Hour at Austin Beerworks on Saturday 2/29 from 7-10 pm, and Sunday's program will be held at the AT&T Hotel & Conference Center from 8:30 am-5:30 pm.

During Saturday's happy hour, join your fellow Guild members and talk with our sponsors about what they bring to the craft beer industry in Texas.

On Sunday, we will have committee updates, review Guild business, and feature a variety of panels and presentations including talks from longtime beer reporter Bryan Roth (Good Beer Hunting, Beer Advocate, All About Beer), Craft Beer Program Director for the Brewers Association Julia Herz, President of Wine and Spirits Wholesalers of Texas Ricky Knox, and more special guests. 


Plus, check out our Sponsor Hall to visit with 40+ industry suppliers.


Full Sunday Agenda:

8:30-9:30 am:  Check-in, Coffee, Sponsor Hall Open!
9:30-9:35 am:  Welcome | Josh Hare (Hops & Grain, TCBG Board Chair)
9:35-10:35 am:  Statistic Filled State of U.S. Craft Brewing & Brewers Association Resources That Fuel Your Brewery | Julia Herz (Brewers Association)
10:50-11:30 am:  Updates from your Association: TCBG 2019 Milestones and What's on the Horizon for 2020 | Charles Vallhonrat, Caroline Wallace, Meg Ellis (Texas Craft Brewers Guild)
11:45 am-12:45 pm:  Would I Lie to You? Sales Data and Storytelling for a Changing Industry | Bryan Roth (Good Beer Hunting)
12:45-1:30 pm:  Lunch 
1:30-2:00 pm:  YOU'VE Just Pulled off the Biggest Underdog Victory of the 86th Legislature! Now What?! | Ricky Knox (Wine and Spirits Wholesalers of Texas)
2:00-2:30 pm:  WE'VE Just Pulled off the Biggest Underdog Victory of the 86th Legislature! Now What?! | Adam DeBower (Austin Beerworks, TCBG Legislative Chair)
2:45-3:30 pm:  Always Have a Plan (and Keep Changing It) - Tips on How To View Your Long Term Strategy | Brock Wagner (Saint Arnold Brewing Company) in conversation with Bryan Roth (Good Beer Hunting)
3:45-4:45 pm:  Surviving in a Crowded Marketplace | Paul Sangster (Rip Current Brewing | San Diego, CA), Adam Robbings (Reuben's Brews | Seattle, WA), Ben Edmunds (Breakside Brewing | Portland, OR), Moderated by John Holler (Holler Brewing Co.)
4:45-5:45 pm:  Closing Sponsor Hall Networking & Beer Time


This year's Annual Meeting program is all about setting Texas craft breweries up for longterm success in a maturing market, and keeping our members informed of Texas Craft Brewers Guild milestones, priorities, and upcoming events. 

Remember, as Texas Craft Brewers Guild members, you are welcome to register ANY and ALL members of your team who are interested in attending the Annual Meeting to gain a broader view of the industry, seeking professional development opportunities, and/or looking to get more involved with our Guild.  



We have a limited hotel block available to Annual Meeting Guests at the AT&T Hotel & Conference Center for the preferred rate of $204/night. Click Here to book your room before this rate expires on the extended deadline of Tuesday, February 18th or once all rooms have been filled (whatever happens first).

You can also reserve a room via phone, just let them know you're with the Texas Craft Brewers Guild:

Reservations Toll Free: 877-744-8822
Reservations Local Phone: 512-404-3600

Drop Off Items for the Texas Craft Brewing Archive: 

St. Edward’s University continues to collect and preserve materials that share the history of our industry. Is your brewery represented? Archivist Travis Williams will have a table during morning check-in on Sunday to receive your donated items and answer questions. The archive is particularly interested in documents, photographs, tap handles, and swag. Whether you've been in business for 20 years or 20 days, stop by, say hi, and ensure your brewery’s story is one that will be known to future generations. Questions? Email



What should I bring to the meeting?

To help speed up the check-in and badge pickup process, please bring a copy of your ticket to scan--either printed or mobile. We also recommend a pen/notebook for note-taking, some business cards for networking, a credit/debit card if you're interested in some TCBG merch (we're cashless), and a sweater/jacket if you're the "gets chilly in conference centers" type. Also, see below for a note regarding beer for the tradeshow.

When/Where should I bring my beer for the tradeshow?

Please do not bring coolers/beer with you to the conference on Sunday. If you'd like to share your beer at the Annual Meeting, please drop off your brewery's cans, bottles (1-3 cases recommended) or labeled crowlers at check-in at Austin Beerworks on Saturday night. (Sorry, no draught beer or reusable growlers).

We will load them into a van directly outside of the check-in area for ease of transporting to the AT&T Center on Sunday where they'll be sampled out to attendees "CBC style" by TABC Certified Staff. We'll take care of sorting them into coolers with ice at the appropriate serving stations, so just plan to bring beer.

Any leftover beer will be donated to Cross Oak Group to help with the Guild's legislative and lobbying efforts.

Where do I park?

A paid parking garage is available onsite at the AT&T Center and valet is available at the front of the hotel. Additionally, since the conference occurs on a Sunday, all parking meters downtown and off the drag are free if you don't mind a short walk. Please be mindful of parking elsewhere on UT campus and observe parking signs and permit requirements.

Can I attend the Welcome Happy Hour without a ticket?

Austin Beerworks will not be open to the public during the Welcome Happy Hour. Attendance requires registration to the Annual Meeting. 

Can I attend the event if I am not a member of the Guild?

Though we love all our craft beer fans, we gotta get some work done. The meeting is limited to Texas Craft Brewers Guild Voting and Professional members (i.e. brewery employees), Brewery in Planning members, Allied Trade members, and Retail Members.

Not a member? If you fall into one of the categories above and are interested in joining the Guild and attending the meeting, please see the membership information on our website:

Is my registration/ticket refundable or transferable?

Tickets are not refundable, but they are transferable. If you discover you can no longer attend feel free to give your ticket to a colleague/fellow member. If you have transferred your ticket to someone please email to have the name on the badge updated to the new attendee. 

Who should I contact if I'm an Allied Trade Member interested in sponsoring/exhibiting? 
Please email


Additional Questions?

Texas Craft Brewers Guild
Refund Policy
No refunds.
Terms & Conditions

Tickets are non-refundable but may be transferred to another member.

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